High Wycombe Business Improvement District needed a fresh, engaging identity to unite the town and its businesses under one recognisable brand. I worked with them to create My Wycombe.
Through town surveys, I developed a brand personality that resonated with the local community, then designed the logo, tone of voice, and full visual identity. My Wycombe rolled out across a new town centre website, gift card, seasonal bunting, noticeboards, window vinyls, and merchandise like tote bags and travel mugs, creating a cohesive and inviting presence across the town.
My Wycombe tote bags
My Wycombe street banners
