A large community music festival needed a fresh, cool identity that truly reflected its purpose—showcasing local musical talent and bringing the community together in a family-friendly setting.
The existing branding felt outdated, so I completely revamped the visual identity and tone of voice, creating a bold, engaging look that captured the spirit of the event.
To add a unique local touch, I introduced a frog mascot inspired by Frogmoor, the town centre area where the festival took place. The new branding was rolled out across event-branded drinking glasses, posters, leaflets, and banners, giving the festival a vibrant and cohesive new look.
FrogFest A4 poster
FrogFest A3 poster
FrogFest beer cup
