For CITB’s Business Bootcamp, I designed a series of six 10-minute animated videos aimed at helping learners develop key business skills. This project required a mix of illustration, animation-ready design, and brand-focused creativity to ensure a visually engaging and educational experience.
Working within CITB’s brand guidelines, I created a full set of bespoke graphics and illustrations, designed specifically for the course content. To make the learning process more engaging, CITB wanted an animated presenter, Jo, to guide users through each module. I developed a custom character illustration for Jo, ensuring she fit seamlessly into the CITB brand while adding a friendly, approachable element to the course.
From crafting visuals that clarified complex topics to maintaining a cohesive, professional aesthetic across all six videos, this project was all about balancing education with engaging design. The result? A series of high-quality animated videos that helped bring CITB’s Business Bootcamp to life.
CITB business bootcamp video